Posts by Scott Nelson

Customer First or Investor First: The Startup Chicken or Egg Conundrum

“Should we pursue customers or focus on raising capital?” This is a common discussion topic in the startup world. Accelerators have a subset of startups that often include companies with small amounts of both already in hand so the question of next step seems to be a real choice in those contexts. I personally have had this discussion with numerous entrepreneurs and startup teams in my role as an Alchemist Accelerator mentor. Investors always ask about “traction”, i.e. “how many customers do you have?” Often the answer to “how do we get more customers” is “we need money to build
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